A new listing launch clean is the one-time deep clean Hollywood STR Cleaning runs before a Hollywood, FL property's first guest — longer than a regular turnover, covering cabinet interiors, baseboards, appliance interiors and anything a listing photo will catch. Book it to finish before the shoot, and outside Sunday, since the crew works Monday through Saturday only.
Before a listing's first guest ever checks in, the property needs one clean that's never happened there before — every cabinet opened and wiped inside, every baseboard, vent and appliance interior, because this is also the last chance to catch construction dust, painter's residue or a lingering smell before it turns into a review. It runs longer than a regular turnover, and it isn't scheduled for the same day as the listing photos; the photographer needs the space finished, not mid-clean.
For a host bringing a property onto Airbnb or VRBO for the first time in Hollywood, this is the one visit worth booking early instead of the week the listing goes live — a launch date that slips because the clean wasn't ready costs more than the clean itself.
What's different about a launch clean versus a regular turnover?
A standard turnover resets what's already clean; a launch clean finds what's been sitting since move-in or renovation — grease inside oven doors, dust on ceiling fan blades, hardware nobody's wiped since it was installed. It takes longer because the checklist is longer, not because the crew works slower.
When should I book it relative to my listing going live?
Book it to finish a day before the photographer shoots or the listing goes live, not the same day — wet counters and a lingering cleaning-product smell show up in photos. Current hours: Mon 8:00 AM – 6:00 PM, Tue–Thu 8:00 AM – 8:30 PM, Fri 8:00 AM – 7:00 PM, Sat 7:30 AM – 5:00 PM, closed Sun.
Does a launch clean replace the first turnover?
No — the launch clean gets the space ready for guests, but the standard turnover still happens after the first stay ends, priced and scheduled as its own visit rather than folded into this one.
Do I need this if the property already looks clean?
Usually still worth it — cleaning a lived-in space and prepping one for a stranger's first impression and a camera lens are different jobs. If the unit is new construction or freshly renovated, it's less optional: drywall dust and finish residue hide in places a normal clean won't reach.
Can you work around my photographer's schedule?
Yes — tell us the shoot date and we schedule the clean to finish before the photographer arrives, not the same day.
What if the property is still under renovation?
We'll say so rather than clean around active work. A launch clean works once the trades are finished; cleaning a space that's still being painted or installed just means redoing it later.